Birchstone logo with stylized leaf design

Birchstone Executive Coaching

Birchstone Executive Coaching is a Toronto-based leadership coaching firm for the Investment Banking, Global Markets, Private Capital and Asset Management Industries. Birchstone offers coaching programs tailored to the distinct challenges and growth milestones at market title levels.

SERVICES:

Brand Strategy
Brand Identity
Squarespace Website Design
Presentation Templates

THE PROJECT:

The client was struggling to stand out in the market as an expert and attract higher-paying and consistent new business inquiries through her website. With increased SEO and a complete brand and website redesign, we launched a professional brand while also also increasing website traffic and inquiries.

Birchstone logo with stylized tree icon to the left.
Multiple electronic devices displaying a professional coaching website, including a desktop monitor, laptop, tablet, and smartphone, all showcasing content related to executive coaching and leadership development.
Abstract modern design with blue, navy, orange, and light grey rectangles.
Person sitting on a blue chair, writing in a dotted notebook with a blue pen, wearing blue jeans, a white shirt, and a dark blue jacket.
Birchstone Executive Coaching logo featuring a stylized black wood grain circle above the text 'Birchstone' in bold, with 'EXECUTIVE COACHING' underneath in smaller font.
Black and white logo for Birchstone Executive Coaching with a stylized tree design and circular text around it.
Black and white line drawing of a person climbing a mountain with a flag, and a dog watching.
Embossed business card with the brand name 'Birchstone' and the slogan 'Execute Campaign' beneath, featuring a circular logo resembling a stylized tree or leaf.
Birchstone Executive Coaching logo with abstract tree design.
Stack of business cards with "Birchstone Executive Coaching" logo on a plain background.
Silhouette of a person sitting cross-legged with hands raised in a meditative pose, set against a sunset background with a vibrant sky.
A branding mockup featuring Birchstone Leadership Group materials including two large sheets of paper, a business card, and wooden blocks on a neutral background.
A woman with long wavy hair smiling, standing with her arms crossed in an art-filled room with framed artwork on the walls and a white credenza with stacked books in the background.
Birchstone Executive Coaching logo with blue leaf graphic and blue text

“Kelly designed my brand and website and she did an excellent job! It was exactly what I wanted. Thank you Kelly!”

Three pages of a business coaching brochure with introductory message, leadership programs, and client impact statements.

Photography by Jen Allison

Smiling woman sitting at a desk holding a mug, with a file organizer and candle in the background.

Let’s work together

Let's work together

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