STRATEGY + BRANDING + WEB DESIGN
Does your brand bring you value?
Whether you're launching a new business, repositioning an established company, or investing in the brand you've always wanted. Our process is based on a strategy we create together to attract your target audience, increase your profit, create clarity and confidence.
//01 Brand Strategy
Before we design anything, we start with an in-depth strategy session together. This gives your business direction by uncovering what makes you stand out and “the why” behind everything you do. We can clarify your messaging and identify your ideal audience. This helps to ensure your brand not only looks beautiful but works hard for your business.
What’s Included:
1:1 Strategy Session
Full Brand Strategy Presentation
Market Fit
Ideal Target audience
Client Profiles
Competitive Market
Brand Voice
Visual Moodboard
//02 Brand Identity
Your brand identity is the visual expression of your business. It's how your audience recognizes, remembers, and connects with your brand. At Front Porch Studio we use the one concept approach. Since we have established a strong strategy upfront, we bring your brand to life through purposeful design. Our Brand Identity Design process transforms your vision and solves what your clients are looking for.
Custom brand identity may include:
Primary Logo
Secondary Logo Variations
Brand Marks & Icons
Colour Palette
Typography System
Visual Style Direction
Graphic Elements
Brand Guidelines
//03 Squarespace Web Design & Programming
Every website is different, we begin with a free consult to figure out what exactly is needed and what platform works best for you. Once we have worked through your brand Identity, a strong website is the next step to taking your business to the next level. We will work together to complete a branded, responsive and custom-coded website using Squarespace or Shopify. Your website will be built to your exact business needs with a full strategy and SEO behind the design for business growth.
“Kelly is fantastic!! We worked with Kelly on our business rebrand this summer and couldn’t be happier with the results. She really knows her stuff. She took the time upfront to get to know us, what we valued and what we wanted our brand to incorporate. She brought it all to life and then some. She is easy to deal with, very responsive and goes above and beyond. Working with Kelly is like working with your best friend to drive your business to new heights.”
