Black text that reads "Oh sweet, day!" with smaller text underneath that says "Bake Shop" including a small heart symbol.

Oh Sweet Day Bake Shop

Vancouver-based bake shop known for their signature mini cheesecakes, buttercream-finished cakes, and beautiful shortbread cookies. A small team that prides itself on serving their customers and on quick turnaround times, high quality customer service, and a commitment to creating beautiful, delicious treats that feel special.

SERVICES:

Brand Identity
Packaging Design
Signage Design

THE PROJECT:

The client was expanding their shop and adding a second location; this was a natural time to also elevate the brand to match the growth of the business. We needed to create a fun brand that still had a nod to the old logo but looked more professional and easier to use across all platforms.

CLIENT REVIEW:

“It was such a professional and joyful experience to work with Kelly! She's able to fully grasp what we needed to rebrand our bakery, and she did an amazing job with our new logo within a reasonable time line. Thank you, Kelly!”

BEFORE

Graphic design with the text 'Oh sweet day! Bake Shop' and a heart symbol replacing the letter 'v' in the word 'sweet'.

AFTER

Logo for Oh So Sweet Day Bake Shop with text and a heart design.
Exterior view of a bakery named 'Oh Sweet Day! Bake Shop' with black window frames and black and white striped awning. The shop has glass display cases filled with baked goods and a chalkboard sign outside that says, 'Life is short. Eat dessert first.' There are colorful flowers in pots outside the entrance, and additional signage indicating cakes, cookies, cupcakes, and sweet treats inside.
Black logo with white text that says "Oh Sweet Day! Bake Shop" with a heart inside the letter "O" in "Oh".
Colorful text that spells 'Love' with each letter inside a heart shape on a white background.
Slices of chocolate cake with pink filling and raspberries on white plates with forks.
A slice of chocolate cake with three layers covered in chocolate frosting, on a white plate against a light background.
Assorted mini fruit tarts and desserts topped with berries, chocolate, and fruit slices.

*Photography by Fanny

Text graphic that says 'oh sweet day! BAKE SHOP' in large, playful white font on a black background.

“It was such a professional and joyful experience to work with Kelly! She's able to fully grasp what we needed to rebrand our bakery, and she did an amazing job with our new logo within a reasonable time line. Thank you, Kelly!”

Hand holding a red paper shopping bag with white text saying "Oh sweet day! BAKE SHOP" against a plain gray background.
Hand holding a paper coffee cup with a brown sleeve that says 'OH SWEET DAY! BAKE SHOP' in front of a wall with framed artwork, including a painting of pink flowers in a vase and a bird.
Close-up of a person wearing a black apron with "oh sweet day! BAKE SHOP" logo, standing inside a bakery with pastries and flowers in the background.
Text graphic that reads "oh sweet day! BAKE SHOP" with a red heart and red and black lettering.
Red circle with a black heart in the center.
Circular logo with red border, a red heart in the center, and the text "OH SO SWEET DAY! BAKE SHOP" arranged around the heart.

Let’s work together

Let's work together