Text-based graphic showing 'The Workaround Toronto Parent Friendly Workspace' in white on a black background.

The Workaround

The Workaround is a women-owned and founded co-working space in Toronto. Their purpose is to make your workday the simplest, most delightful experience it can be. The Workaround provides you with flexible and easy workspace with hourly childcare, available seven days per week, because parents thrive when we’re all in it together.

TORONTO LIFE ARTICLE

SERVICES:

Brand Strategy
Brand Identity
Signage Design
Print Collateral
(Business cards, Postcards, Flyers)

THE PROJECT:

Amanda Munday needed help building a strong brand to help her new parent-friendly coworking space in Toronto stand out compared to all the other coworking office spaces. Unlike other spaces, the workaround is offering the added amenity of Childcare and the focus on community. More often than not, these office spaces are a seat to sit in and not a community of like-minded individuals wanting to work in a comfortable space. The workaround is going to stand out by making it clear that you have added benefits of childcare.

Living room with a brown leather sofa, framed artwork on dark wall, side tables with plants, and rattan chairs.
Text that reads 'THE WORKAROUND' in a curved arrangement.
Text reading 'The Workaround Toronto' in brown font on a white background.
Logo for 'The Workaround Workspace' with a circular design and the text arranged around the circle.
Color palette with six colors labeled with names and codes: Dark Green, Gold, Neutral, Blue, Red, and Black. Each color includes HEX, RGB, and CMYK values.
Empty office workspace with desks, chairs, potted plants, and a corner with lamps and windows.
A cozy office lounge with a blue accent wall, framed artwork, a tall floor lamp, a brown sofa, and two tan chairs on a patterned rug. Adjacent is a white desk with a swivel chair, computer, lamp, and wall art.
A cozy indoor playroom with children and adults. The room has colorful toys, a play mat with roads, and decorations on the wall, including a banner and artwork. One adult is holding a baby, and another is kneeling on the floor."
A circular logo with the word 'TORONTO' arched along the top and 'W' in the center.
Flyer for The Workaround, a parent-friendly coworking space in Toronto, featuring a cozy lounge with a leather sofa, plants, and artwork, along with details about location, website, and a free day pass code.
Circular logo for The Workout Workspace in Toronto with Roman numeral VII in the center.
A flyer for The Workaround, a parent-friendly coworking space in Toronto, advertising their holiday party booking service with a flat rental fee of $1000, capacity for 150 cocktails and 40 seated guests, featuring images of the space and a gathering of people.
Exterior of a storefront for The Workaround, a coworking space offering childcare. The building has a brick upper story and a white and navy lower section. The signage reads 'The Workaround Parent Friendly Workspace' and 'Coworking and Childcare'. Large windows display icons and text promoting supporting parents, building community, events, resources, and support. There is a black door with steps and a sign saying 'Welcome to The Workaround'. A black car is parked in front, and a traffic light is visible on the street.

Let’s work together

this is exactly what I need!

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