Black background with a white logo for Rooted Perinatal Therapy, featuring a stylized tree ring design above the word 'Rooted' and the words 'Perinatal Therapy' below.

Rooted Perinatal Therapy

Rooted is a Toronto-based group of therapists helping individuals and couples navigate the complexities of family building. Their team of social workers empower and supports families from conception through to pregnancy, postpartum, and parenthood. Using a trauma-informed, patient-centred approach, we prioritize your wellbeing in every stage.

SERVICES:

Brand Strategy
Brand Identity
Squarespace Website Design
Business Card Design

THE PROJECT:

Laura and Sarah were two therapists creating a sister company to Have Baby. Must Sleep. We went through a full Brand Strategy and Identity to stand out from the other practices in Toronto, but also wanted a more grounded feel.

Logo with a large letter R and the words Perinatal Therapy below.
Multiple electronic devices displaying the homepage and informational content of a mental health support website called Rooted, featuring images of smiling individuals and a calming green color scheme.
Logo with a stylized tree ring icon and the word 'Rooted' in green text.
A stylized fingerprint with an abstract shape in the center.
Logo with a large letter 'R' and the words 'Perinatal Therapy' underneath
A white page with no visible objects or text.
Dark green ceramic mug with white letter 'R' and words 'Perinatal Therapy' on it, with a matching smaller cup behind it, both casting shadows on a white background.
A man and woman sitting at a white table, smiling and having a conversation in a bright room, with books and a plant in the background.
Text that reads 'Rooted in resilience.'
A woman with a child lying on her lap and a dog on her lap, reading a children's book about dinosaurs while holding a coffee mug and a breadstick.
Group of women sitting together in a living room, engaging in conversation with coffee mugs and notebooks on the table.
Stack of green booklets labeled 'Perinatal Therapy' with 'Received in Support' printed on the cover.
Logo for Rooted Perinatal Therapy, featuring a stylized fingerprint above the text.
Woman sitting in an office chair holding a mug, wearing a white shirt and jeans, and smiling. Background features a desk with folders and office supplies.

Let’s work together

Let's work together

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Multiple hands forming a heart shape around a baby bottle, with legs and feet visible, suggesting a family or caring theme.
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