What Makes a Great Therapy Brand?
Therapy is personal and a sensitive topic so before someone reaches out, clients are looking for reassurance that they've found someone who understands them. Your website and brand should help potential clients feel safe, understood, and welcomed long before they schedule a consultation.
So how do we solve that through branding?
We want to create a brand that is welcoming, warm and calming. We want to show photography that is authentic and not overly happy and fake. When it comes to messaging we want to come across as extremely approachable and relatable allowing your clients to already feel comfortable and a connection. Brand visuals need to feel unique and minimal and not overly clinical. We want your clients to feel like they are walking into a safe space talking to a friend that they trust.
Top resources and features to have easily available on your website include:
Online booking
Insurance information
Therapy specialties
FAQ section
Meet your therapist
Resources & blog
Virtual therapy pages
How to tackle basic SEO?
I know this can be overwhelming but you have to start somewhere and grow over time. Here are a few crucial things you need
local SEO (target the area you are practicing)
Target Key challenges (Anxiety Therapy Toronto, couples counselling Vaughan, postpartum therapist Ontario)
Blog (This adds new and current content regularly while also acting as a resource for your clients)
